Georges-Édouard Piaget felt a passion for watchmaking from a young age, in 1874 at only 19 he set up his first workshop on the family farm. Here, he dedicated himself to creating high precision movements and components. Even in these early days, his motto "always do better than necessary" is what pushed him to have a self-surpassing attitude that would continue to motivate Piaget today. From La Côte-aux-Fées to the world, from the farm to the Atelier, what drives Piaget remains the same, a dedication to excellence. Piaget evolved at the hands of Timothée Piaget, Georges-Édouard's son. He transformed the company from being a manufacturer of movements to a creator of luxury wristwatches and pocket watches. In 1943 Piaget became a registered trademark and two years later, a new larger manufacture was set up in their home of La Côte-aux-Fées, laying the groundwork for the Piaget we know today: Ultra-thin revolution, High Jewelry dedication and the audacity of style.