MAKE A DATE OF A DAY

A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

"IT IS A MASTERPIECE OF HOROLOGICAL SCIENCE. IT IS, IN FACT, A SYNTHESIS OF ALL THAT HAS BEEN ACHIEVED UP TO THE PRESENT DAY."
HANS WILSDORF, 1945